Get The Best Of Homegrown Streetwear At This Weekend's CAPSUL FEATURE

It’s an exciting time to be a fashion enthusiast in India right now. Over this past decade, the Indian masses have woken up to contribute to the global fashion scenario. From pushing the envelope of style and exploring personal takes on dressing to curating high-quality garments, the homegrown fashion scenario is witnessing the biggest fashion movement ever.

Thanks to brands like Almost Gods and Biskit, we have begun to identify a new fashion-conscious that embrace a unisex, unorthodox and fashion-forward approach AKA streetwear!

With the streetwear fever dictating the current wave of fashion, it turns out to be more than a mere trend and charts a new way of dressing up or may I say dressing down in style! Whether you’re a young teen or a corporate guy, it doesn’t matter, streetwear appeals finds its way to everyone’s closet!

With that in mind, here’s a look at exciting streetwear brands to watch out for at the three-day streetwear Capsul event in Bangalore, being held from December 17-19, 2021. Bringing together distinct voices of the Indian streetwear landscape and encouraging the average fashion aficionado to learn about the wealth of the Indian streetwear community in India, the much-awaited Capsul event promises you a one-of-a-kind experience.

For the already familiar, it’s a chance to reflect on the coolest drops this season and for those new to the scene, brace yourself as you unlock a whole other level of style.

I. Almost Gods (Delhi)

Operating out of the bustling national capital, Almost Gods’ pieces evoke an honest contemplation that swings beyond the past, present, and future. Driven by the idea of duality and abstraction of accepted structures and cultural norms - the pieces speak directly to a generation that aims to break from a binary outlook. The Almost Gods uniform highlights the inextricable link between streetwear and art, aiming to strike a balance between a ‘maximalist minimalism’ and a quality-first approach to fashion. Renegotiating India’s place in today’s global cultural conversation, the exciting brand is certainly worth a cop.

Check out the label here.

II. A Blunt Story (Delhi)

A Blunt Story stands out to be an emerging conscious brand pioneering footwear in the homegrown fashion scenario and sheds light on the convenient truth that style and sustainability go hand and hand.

The burgeoning brand is a one of a kind footwear label breaking beyond the green-washed ideas of sustainability with its eclectic range of eco-friendly sandals designed opting for a pluralistic approach, that focuses on helping you reduce your carbon footprint.

Cop some ethically conscious sandals that are sure to keep you sustainably suave in any room you walk into.

Check out the label here.

III. Balloon Fight Customs

Born out of thought to create design solutions for the free world, Balloon Fight Customs revels in the staunch ethos of good design and creative thinking, paving the way for all things street and all things homegrown.

The BFC vision engages in active dialogue across the streetwear community in India, and aims to empower creative voices and community engagement. With exhilarating designs and quality products, BFC will quickly find its way into your closet.

Check out the label here.

IV. IMWIP

Homegrown brand IMWIP (I’m Work In Progress) is driven by the utility and power of fashion to make people feel accepted and appreciated. With its range of an all-inclusive line of clothing, IMWIP excels at catering to customers both in terms of quality and design.

IMWIP collections are streamlined, with only the most essential pieces produced, and with visually pleasing palette playing on a multitude of pastels and feel good fabrics. Think dip-dyed dégradé color divisions, subtle colour blocking, uber cool rugs, and much more.

Check out the label here.

V. LEFT

For artist LEFT, his strong inclination towards graffiti and street culture has turned out to be his forte. The Kerala based artist has wooed a fashion-conscious audience by creating clothing that represents a confluence of streetwear and Indian graffiti.

From impressive murals to shapely objects, the eclectic artist considers the world to be his canvas. With an impressive range of artsy t-shirts, LEFT’s collection is intended to get you up and inspired!

Check out his work here.

VI. STYL-O (Bangalore)

STYL-O LABEL is a streetwear brand founded by Andy Kharkongor and Dima Potape in June 2020. The brand name stands to be an amalgam of ‘style statement’ and ‘originality’. STYL-O finds beauty in authenticity and encourages the motto of being yourself.

The brand draws inspiration from inside and outside the fashion world and is engaged in binding art and people through chic garments to build a community.

Check out the label here.

VII. The Box (Bangalore)

The Box is a premium product that caters to high-end collectors with a premium collection of shoes and heels. It is a transparent acrylic box with a single dot magnet in the middle that assists with the opening of the box on one side and a premium velvet felt on the bottom which can be replaced or customized.

Up your sneakerhead aesthetic to the maximum and indulge in aesthetic products that will keep your kicks fresh and appealing as ever.

Check out the label here.

VIII. The Noble Sculptor

Standing out with its unique interpretation of jewellery as wearable art, The Noble Sculptor is an up and coming luxury jewellery brand founded in 2020 that creates distinctive pieces from everyday classics to strong statement pieces that express individual styles, personalities, and lifestyles. Taking your accessories up a notch has never been easier than now!

From rings and necklaces to pendants, its collections reflect a clean modern aesthetic and fine craftsmanship infused with passion and bold sophistication that is the ultimate addition to your vanity box.

Check out the label here.

IX. Biskit (Chennai)

Biskit is a unisex concept label exploring the intersection of art and design spaces in a traditionally exclusive industry by incorporating sustainable and gender-neutral thinking in their work. BISKIT, co-founded by siblings Harsha and Shruti Biswajit, pioneers a gender-defying world of fashion that delves into comfort, functionality and durability above all else.

Perfect for any maturing streetwear fan thinking of adding a statement piece to their wardrobe, the uber-cool brand is worth watching out for.

Check out the label here.

Get ready, mark your calendars, and set those alarms for this three-day streetwear event organised by CAPSUL from December 17-19, 2021 in Bangalore!

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