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The Coronavirus pandemic has given us several reasons to reconfigure and adapt. Almost everything has a special Coronavirus edition, including fashion. The raging Work From Home fashion trend this summer has been all about tucking our chic formal shirts into the comfy old pyjamas we had worn to bed the night before. Over-the-laptop, after all, means total comfort below-the-belt (of course, only the metaphorical belt; the real belt doesn’t fit anymore!). Which makes us wonder, are formals completely out for the rest of 2020?
Maybe or maybe not.
Luckily for us, fashion label Sarah & Sandeep seem to have an answer for us.
Their new collection, SOPOR seamlessly blends the comfort and familiarity of your basic nightwear with the much-needed stylish and fashionable look. The unisex drop of multi-utility sleepwear caters to all your needs throughout the day — from a video conference call to a chill night with the family.
With their signature S&S geometric detailing combined with contemporary prints that give character to the styles, SOPOR is pure indulgence in itself — something that encourages you to kick back and relax with a glass of wine while your favourite movie plays on the screen. That’s half the job done as it also prepares you to look and feel your sharpest while you work. To add to this list of pros, every single look is handcrafted in India.
Additionally, you can also get your initials engraved on the bespoke PJs for that extra personal touch!
As the unprecedented Coronavirus pandemic dawned upon the entire world, much like many other businesses, Sarah & Sandeep as a brand, too, had to think out of the box and conform to what we now refer to as the ‘new normal’. Having been a label that catered to ceremonial and occasion-driven outfits, they now realised that the need of the hour is to shift to providing people with what they require, without having to compromise on the fashion quotient.
“Besides the generic route, we wanted to do something a little more innovative and try and understand the global trends,” says Sandeep Gonsalves, co-founder of Sarah & Sandeep. “We have tried to focus on the comfort aspect, as well as its functionality, as opposed to purely style,” he adds. He is of the opinion that as people learn to survive remotely, there has been a significant shift in their purchasing trends, and SOPOR is a way to catch up to that.
Keeping comfort at the fore, they sourced unique silk and cotton fabrics and later added hints of suede and velvet, giving it that final luxurious touch. Having invested five months in the process of completing the collection, Sandeep says he wanted everything to be perfect before it went out. “Shooting a campaign in a pandemic is also such a nightmare in terms of logistics and safety protocols,” he explains.
“Even a pyjama-shirt in the right fabric and material can look acceptable, which is why we thought this is a good angle for work clothes,” says Sandeep. With neutral and minimal prints, this mix of athleisure and work-wear allows you to jump out of bed and dive straight into work mode, without having to think twice about which outfit is appropriate.
Their trademark geometric patterns made their way into the line of robes, pyjama sets and shorts. Additionally, they also offer a selection of accessories including eye masks, face masks, and slippers.
With great response to the collection already, Sarah & Sandeep’s multi-utility sleepwear drop is a gateway to lazy mornings with a professional appeal.
You can explore the SOPOR line and other products here.
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