ABOUT THE FESTIVAL
A first-of-its-kind culture and lifestyle festival in India that will weave Homegrown, South Asian, and global talent to reimagine the fabric that defines contemporary Indian culture and creativity today. It’s a platform for exchanges of ideas, and diverse perspectives matched with the energy of next-generation talent. And everybody is welcome - it’s space for all ages, perspectives, and interests.
Our journey had led us to this moment in time because of you - the homegrown community. And we are so excited to return to Mumbai, to share space with you at #HGStreet2023.
Building from a sneaker & street culture festival in 2018/2020 to an all encompassing Homegrown, Culture & Lifestyle festival - One that is rooted in the varied interests and intersectionality of all things that have built the foundation of Homegrown.
#HGART: 8 CURATED EXHIBITIONS: ART I DESIGN I 3D AND FUTURE TECH
30+ visual artists | Immersive audio visual installation | Indo-futurism 3D art | AI art | Type Art | | Graffiti/ Street art | Tattoo ink
8+ Visual art and photo exhibits
THE CURATED EXHIBITIONS:
‘Through Their Lens’: THE PHOTO EXHIBIT
The curated artists: | | | | |
‘Future of’: THE 3D/2D DIGITAL ART EXHIBIT
Reimagined Indo-futuristic spaces/environments, humans/ humanoids, products & commodities
The curated artists: | | | | | | (AI) | (AI)|
‘Untranslatable words & the feelings they evoke’: THE TYPE PROJECT
The curated artists: | ) | |
Stand-alone installations/ exhibits by: | | |
#BRANDLABS: 4+ Brand labs with immersive experiences, exclusive launches and workshops
Bringing the Caribbean way of life to Mumbai city! With a main stage that includes international music acts,dance workshops, a screen print shop & much more!
DEWAR’S STAY CURIOUS HQ
Expect an immersive audio-visual, future-tech experience with 6 visual artists & musicians,mixology workshops & an exclusive t-shirt drop. Stay Curious!.
Immersive audio-visual, future-tech experiences by: | X |
BREEZER VIVID ZONE
An experiential space to ‘PLAY ON’ with workshops by artist Sawant Sanskar, a fun slushy counter, and emerging homegrown Gen-Z brands, with more in store.
BudX LAB with creator workshops , Immersive bars and Main music stage with top tier hip hop , techno & A/V Artists + clothing drop.
JOHN JACOBS JAZZ RECORD STORE
A cool vinyl jazz record space + John Jacobs eyewear shop that celebrates the rich history of Jazz music through a collection of Indian and International records & intimate vinyl listening sessions.
#HGSUMMIT: FIRESIDE CONVERSATIONS AND PANELS WITH LEADING CULTURAL AND CREATIVE THOUGHT LEADERS:
The Homegrown Movement: shaping the course of the artistic, creative and commercial zeitgeist in India as well as across the world
‘Through their Lens’ (women in cinema) an exploration into the world of cinema and storytelling through a lens that has long been overlooked: Moderated by Radio Mirchi RJ:
Democratization of Storytelling through OTT. The subject of the panel will focus on how the art and the subject matter of storytelling has undergone a democratic transformation since the advent of OTT platforms - Names: Shakun Batra.
Navigating the future of Ai. How Will It Change The World?
Building Global Streetwear, Community and Culture with Daily Paper Founder from Netherlands
10+ workshops and masterclasses in creativity
Shop featuring curated next-gen homegrown 25+ fashion brands, beauty, hemp, wellness and more
+ Gen-next Fashion Show, featuring 10+ fashion labels on the rise
Johargram I BALAV I Simran Merwah I Blueprint I Two point two I Grandma Must Approve I Walking Vertical I Lead A
+ Sneaker and global streetwear marketplace
Sole search I Capsul
+ 15+ homegrown and mumbai street food pop-ups
+ Mixology and beverage experiences
++ And lot more to be announced in the coming weeks
When we started out with the 1st edition of the festival in 2018, it was perhaps one of the hardest challenges to introduce what a ‘sneaker and street culture festival’ was. In our echo chambers we seemingly didn’t realize that being a new format of a festival with no precedent in the country, and like all things that hoped to break away from the norm; the learning curve would be steep.
Through many long days (and sleepless nights), not devoid of trepidation, we learned and adapted. And eventually Delhi embraced us in the most beautiful way. That moment is forever imprinted - thank you for that memory.
In 2020, we wanted to return to our home city - Mumbai. It was our love letter to the chaotic dynamo of a city that inspires us and fuels our creativity. However, the world and life at large had other ideas for us all.
While, the roots and cultural origins are important - to learn about those who paved the way for us going against the grain; breaking away from society’s shackles of “this is the only way it’s done,” ideas and culture should have no gatekeepers - it should be ever evolving, embracing, and democratic.
We are at a significant time of transformation. Each generation is armed with a fearless voice and a unique cultural point of view - we just need to lean in.