Homegrown Artists Funding Their Creative Journeys With Custom Merchandise
Did you know that a thousand streams of a song pay the artist only $4 on Spotify? In today's fast-paced late capitalism, many avenues of supporting an artist have opened up. The upside to it is that while streaming platforms and online marketplaces increase the popularity of an artist, the downside is that a sizeable share of the artist’s income goes to the companies. There is a thriving art and culture scene in our country and with the help of the internet, the artists’ visibility has increased tenfold. The best pay to support an artist is to buy their merchandise, their new album, their new wall art, and so much more creations directly from the artists themselves. Let us explore some artists from around the country whose merchandise are available for sprucing up your home with beautiful paintings or funky pop posters, getting a new customized digitally illustrated sweatshirt for your winter look, or just for pleasing your aesthetics:
She is a home-grown artist and illustrator, based out of Kolkata. Having honed her craft for many years, she draws inspiration from literature, nature, and the wonderful women around her for her artworks. With blue as her favourite shade, Mohona primarily works with watercolors to create realistic paintings of nature, conjuring up images of flowers, animals, and cityscapes. She also dabbles with ink and acrylic for her compositions. She hosts live sessions of her work, where the viewers can enjoy her artistic process. Her brand ‘Art of Misanthropy’ has been around the block for quite some time and showcases a diverse selection of her artworks in the form of tote bags, coloring books, postcards, notebooks, original art pieces, and digital illustrations.
Commision her today or shop for Art of Misanthropy's artworks here.
II. Jas Charanjiva
Jas has been brought up in Northern California. She found her medium of expression early on influenced by the vibrant skate & graffiti culture of the Bay Area. Residing now in Mumbai, Jas is a muralist, street and digital artist, and co-founder of Kulture Shop. The characters of her artworks, full of pluck, and her witty illustrations can adorn a print or a wall. She did her first solo exhibition ‘Diamond Dogs +Super Creeps, inspired by the works of David Bowie, in 2011.
Rebellious and a proponent of counter-culture, you can find out more about the artist and her merchandise here.
III. Broti Bhattacharya
Broti is a communication designer and digital illustrator based out of Mumbai. He studied communication design at the National Institute of Fashion Technology. He has formerly worked with Turmeric Design & Design Stack and is the co-founder of graphic design and strategy firm,'define_co'. Broti specializes in -detailed hand-drawn illustrations in distinct black-and-white lines which he also digitally animates occasionally. His inspirations are Kriti Monga of Turmeric Design and renowned illustrator Pascal Campion. His hand-drawn and digital cityscapes of India are an absolute treat to the eyes and the designs are available to buy as wall posters and on clothing.
IV. Kunel Gaur
Kunel is the founder and director of 'Animal', the design studio that has curated 'Indianama'. Previously associated with Wieden + Kennedy, Saatchi & Saatchi, and J. Walter Thompson, Kunel believes in exploring erosion and mutation through his artworks. Kunel’s multidisciplinary inspirations range from Egyptian industrial designer, Karim Rashid to Argentine experimental filmmaker, Gaspar Noe. Hist works are sold as art, canvas, or giclee prints, on clothing, and as NFTs in the marketplace.
Find out more about Kunel's dark, fantastical and surrealist artworks here.