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Have you ever glanced at that elegant old monk bottle perched on your display shelf, or marvelled at the rich blue hue of the Bombay Sapphire bottle and felt the desire to transform it into something extraordinary? Allow us to present Kavi The Poetry - Art Project, a unique eco-friendly label born from a simple yet profound idea: to integrate the beauty of poetry into everyday life through sustainable means. The project's inception occurred on a sunny December afternoon at a popular food joint in Triveni House in Delhi. There, founders Madhuri, Soumya, and Amit envisioned a fusion of poetry and art, transformed into valuable products crafted with an eco-friendly approach.
The trio embarked on their entrepreneurial journey with no prior business experience and a modest sum of Rs 2000. They swiftly created a Facebook page showcasing a few initial creations, which marked the humble beginnings of Kavi in a 10 by 10 feet room back in 2012. Despite the small start, their vision was grand — intertwining the ethos of environmental consciousness with the soulful expression of poetry. The core objective was always clear: to champion both ecological sustainability and the enrichment of daily life with poetic beauty. This mission resonated deeply with the young urban community, who welcomed Kavi's products as part of a conscientious lifestyle.
The brand engages a diverse range of people in its mission, making them stakeholders in sustainable development. This includes everyone from scrap dealers and labourers to women at the grassroots level, providing opportunities and fostering inclusive growth. Kavi's product line is a diverse collection of recycled gifting items, catering to both corporate clients and individual consumers. These products are available through a variety of platforms, both online and offline. The materials used — Cork, Waste Bottles, Seed Paper, and Reclaimed Wood — reflect a steadfast commitment to sustainability and creativity. Each product is a testament to their philosophy, standing apart from the mass-produced factory designs commonly found in the market.
In essence, Kavi The Poetry-Art Project is not just a business but a movement towards integrating art, poetry, and sustainability into the fabric of daily life. It exemplifies how creative expression can harmoniously coexist with environmental stewardship, inspiring others to adopt a more conscientious and artistic lifestyle. Through Kavi, Madhuri, Soumya, and Amit have indeed made poetry not just seen and read, but lived in an eco-friendly way.
Follow Kavi The Poetry-Art Project here.
