'Set It Off' Is A High-Octane Hip-Hop Banger From Two Of The Northeast’s Best
Two of the biggest names in North Eastern hip-hop, Kim The Beloved and Reble have joined forces for a new single, Set It Off, a bar-heavy lyrical assault that’s equal parts grit, style, and pure technical prowess. The track pulsates with razor-sharp bars, an unrelenting beat, and a hook that demands attention.
Kim The Beloved sets the stage with clever wordplay and sharp metaphors, painting pictures and crafting lines like "Between two lips, I’ll be where the tulip is". There’s a subtle nod to legends like Wu-Tang and Billy Graham, signaling his confidence and deep roots in the game.
Hailing from Shillong and Aizawl, he started as a breakdancer before transitioning into music, bringing that same rhythm and movement into his lyrical style. Now signed with Azadi Records, Kim is carving out his own space in the worlds of Contemporary R&B and Alternative Hip-Hop. His music is introspective yet powerful, tackling themes of trauma, self-discovery, and evolution, making him a voice worth listening to.
With lines like “I’m the bar chart that the graph can’t plot", Reble obliterates every box she’s been placed in, claiming her space as a dominant force. Her flow is relentless, and her delivery fearless The chemistry between the two artists is electric, pushing each other to go harder, delivering a track that refuses to be ignored.
Coming from Meghalaya’s West Jaintia Hills, she’s on a mission to put the entire North East on the hip-hop map. Raised on a mix of Linkin Park, RHCP, Eminem, and Biggie, her sound is a fusion of rock energy and hip-hop aggression. She isn’t just rapping for the sake of it — she’s here to inspire. One of the few female rappers from her hometown, Reble is breaking barriers with her raw, relatable lyricism, marking the evolution of Indian hip-hop.
Kim The Beloved and Reble's latest collaboration comes from two of the finest from the Northeast, a region that has always been rich in sound but is now proving its here to take over homegrown hip-hop as a whole. The duo’s wit in their lyricism and fearless delivery are a testament to their craft, which is informed by their roots and yet fits right into the center stage of hip-hop culture. Supplemented by a somewhat wacky music video, Set It Off serves as a benchmark. It's both a party and and a powerful statement of intent.
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