Born out of a desire to address the gender imbalance in India's electronic music industry, Housewives was founded by DJ Sage Spins as a platform for women DJs and house music culture. Since its launch in Mumbai in 2025, the collective has expanded across major Indian cities, prioritising local talent over international headliners and creating immersive, theme-driven experiences.
When Khushi, better known by her stage name Sage Spins, began DJing three years ago, she quickly noticed something about the electronic music industry in India: despite the growing number of talented women behind the decks, opportunities were rarely distributed equally.
"It is a very male-dominated industry," she says. "You mainly see men competing for better time slots and bigger opportunities." While Khushi acknowledges that she personally felt welcomed and supported within the scene, she couldn't ignore the broader imbalance around her. Women DJs were often included on line-ups, but frequently as supporting acts rather than headliners. The industry's biggest slots, she observed, still overwhelmingly went to men.
"It just wasn't sitting right with me," she explains. "There was such a void here. You put us on a line-up as a female DJ, but there's always a male headliner. I've always wondered why. We need equal opportunities." That question eventually became the foundation for Housewives, a collective and event series dedicated to creating more visibility and opportunities for women in electronic music.
Launched in November 2025, Housewives began with its first event at Mirage in Mumbai. What started as an experiment quickly exceeded expectations. The debut event was a success, encouraging Khushi to continue building the platform. Since then, Housewives has hosted nine editions across major cities including Mumbai, Bengaluru, Delhi, Chandigarh, and Pune, steadily establishing itself as a growing force within India's underground music landscape.
Housewives wants to create opportunities for women DJs while simultaneously championing the rise of house music in India. "House music is really growing in the country right now," says Khushi. "I wanted to push that sound while also pushing women, and it felt like the perfect opportunity." The name itself reflects that mission. Far from referencing domestic stereotypes, Housewives is a playful nod to the community it serves. "It's women married to house music," she laughs.
Unlike many electronic music events that rely heavily on international bookings, Housewives has intentionally chosen a different path. The collective focuses on spotlighting local talent within each city it visits, helping DJs build audiences within their own communities. "We want to target local DJs in that particular city and push them instead of always bringing in international acts," Khushi explains.
In the coming months, Housewives is set to expand internationally with an event in Melbourne, collaborating with Indian-origin DJs who are helping shape the city's music scene. The collective has also staged unique showcase events, including a collaboration with Red Bull Unforeseen at the Mumbai Cruise Terminal.
Each Housewives event is designed around a different room of a house, transforming venues into playful reimaginings of domestic spaces. The first edition recreated a living room, complete with sofas and a television unit repurposed as the DJ console. For its Bengaluru edition, the collective partnered with Kohler to install a bathtub as part of the set design, turning the venue into a surreal interpretation of another essential room within a home.
These visual interventions are more than aesthetic choices. They reinforce the collective's larger goal of reimagining what electronic music spaces can look and feel like. Housewives is creating room for more women not just on the periphery, but at the centre of the conversation itself.
Follow Housewives on Instagram here.
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