Three extraordinary women have set out to challenge conventions and celebrate their cultural roots through a fusion of classical and hip-hop dance. Srijita Ghosh, Tithi Das, and Sneha Das, are content creators and dancers, pushing boundaries and spreading joy with their unique blend of movement and music.

In their latest endeavour, 'LABH', they collaborated with Huts and Looms, a Kolkata-based brand, to create a mesmerising video that has captured the hearts of viewers across India and beyond. What started as a creative experiment soon evolved into a viral sensation, resonating with Bengali-speaking communities around the world, including Bangladesh.

At the heart of this project lies a desire to merge traditional Bengali aesthetics with a contemporary twist. The video integrates scenes from Kolkata's vibrant streets, including visits to the fish market and book stalls, while the dancers exude confidence and grace in sarees, symbolising the essence of Kolkata's urban culture.

One of the most striking aspects of the video is its defiance of societal norms regarding the behaviour and appearance of women. LABH's uninhibited portrayal challenges the policing of women's actions, from how they talk to how they carry themselves, presenting a powerful message of self-assurance and empowerment.

Despite initial apprehensions, the dancers found overwhelming support from their community during the filming process. From the fish market to the train station, bystanders eagerly made way for the dancers, demonstrating solidarity and appreciation for their artistry. The video's success caught the attention of Bollywood personalities and content creators, further amplifying its reach and impact.

The choice of the Bangladeshi song 'Amay Dio Call' adds a layer of authenticity to the project, bridging cultural divides and fostering a sense of unity among South Asian audiences. Cinematographer Soham Dey's lens captures every nuanced movement, enhancing the visual experience and drawing viewers into LABH's world.

Beyond its entertainment value, LABH's video serves as a testament to the power of creativity in promoting cultural heritage and breaking down barriers. By embracing their roots while embracing innovation, LABH inspires others to celebrate their identity and express themselves authentically.

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