The past few years have been an interesting time for the fashion industry, especially with the conversation around textiles and the pollution they cause gaining more momentum. Call it the pandemic effect of slowing down and having the time to channel your creativity, many homegrown brands emerged mid-pandemic and focused on creating sustainable models.
Among those is Yam, a new-age brand that is delivering timeless wardrobe winners with a twist. Understanding the relevancy of sustainability in today’s fashion, they make garments and accessories consciously and with zero wastage.
Creating new and contemporary artworks from traditional techniques of weaving, embroideries, sketching, and painting; at the core of their apparel are their Indian roots and heritage. Inspired by the many artistic traditions of the country, they source their textiles directly from craftspeople across the country, including silks from Benaras and cotton and canvas from weavers in South India.
Further channelling a love for bold prints, vibrant colours and everything joyful, their print-centric collections pack the most lively and mood-boosting punch to your wardrobe with hues and prints that will make you fall in love. In their own words, “Yam is new tradition: an eclectic colourful journey of textiles taking you into a complete print paralysis.”
Check out their collection here.
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