As the world is transitioning towards adopting a more inclusive, conscientious and sustainable way of living, the focus on vegan and cruelty-free brands is more than ever. Consumers and brands are trying to reduce their carbon footprint and negative impact on the environment. In such a scenario, makeup consumers shouldn’t have to choose between a high-quality and effective product and a sustainable one. Neither should they have to be conflicted between wearing makeup daily and compromising their skincare.

Homegrown brand KIRO founded by Vasundhara Patni might be one to make the choice simpler. The brand focuses on everyday makeup that is made from non-toxic ingredients that are nurturing to the skin. They use skin-friendly formulae that incorporate ingredients like argan oil, avocado oil, jojoba oil, apricot oil, shea butter, Vitamin E, and Vitamin C. The brand also emphasises on being inclusive . Mindful of the unique Indian weather conditions, the brand features products that cater to all types of skin tones and types. Founder Vasundhara Patni affirms, “Think of it as makeup infused with skincare which gives the phrase ‘good for you’ a whole new meaning.”

Consistent with its brand motto ‘Indulgent. Effective. Mindful.’, the brand’s products come with recyclable packaging in a bid to be more mindful of the environment. To add to this is the fact that their products are vegan and 100 per cent cruelty-free. As a cosmetics brand, KIRO has created a place for affordable and high-impact products that are good for both your skin and the environment.

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