This Week In Culture: The Divine Hustle, A Dharavi-based Streetwear Brand, & More

This Week In Culture: The Divine Hustle, A Dharavi-based Streetwear Brand, & More

As always, our Culture Bulletin is here to bring you a weekly dose of what’s moving through art, music, fashion, film, and everything in between. Think of it as your quick catch-up with the creative community — the new drops, the must-watch films, and the events that deserve a spot on your calendar. With festival season just around the corner, our gifting guide is already in the works (and trust us, you’ll want to keep an eye out for it). But before the lights and festivities fully take over, here’s a roundup of what’s been keeping us inspired this week:

1. FILM

Sonali's camera luxuriates in religious mise-en-scène: the saffron, the incense, the riverside practiced gestures, while never losing sight of the transactions that animate those images.
Sonali's camera luxuriates in religious mise-en-scène: the saffron, the incense, the riverside practiced gestures, while never losing sight of the transactions that animate those images. Sonali Rajkumar Devnani

The Divine Hustle By Sonali Rajkumar Devnani

The Divine Hustle captures the communities that thrive in the shadow of sacred sites, where devotion and survival are inseparable. The documentary explores the informal economies that emerge around temples, pilgrimages, and festivals — from performers and guides to artisans and vendors — showing how people navigate faith as both a deeply personal practice and a means of making a living. By following these micro‑worlds, the film examines devotion, social hierarchies, and survival strategies built around the business of religion.

Watch its trailer here.

2. MUSIC

JQUEEN’s bold, rebellious words stand in stark contrast to this archetypal setting, yet the video manages to weave the two worlds seamlessly into one.
JQUEEN’s bold, rebellious words stand in stark contrast to this archetypal setting, yet the video manages to weave the two worlds seamlessly into one.Surmeyi & JQUEEN's Instagram

'LOVE' By JQUEEN & Surmeyi

In a campaign video for Surmeyi’s new line ‘LOVE’, Chennai rapper JQUEEN celebrates Tamil heritage with unapologetic pride. Set in Madurai, the video forms a cultural portrait with the elders of the community, traditional instruments like Thavil and Nadaswaram, and street culture to root modern swagger in centuries-old identity. The collaboration reclaims Tamil heritage as lived, embodied, and worn with confidence.

Watch it here.

3. PHOTOGRAPHY 

Vani Bhushan

Vani Bhushan’s Image-Making Practice

New Delhi–born photographer Vani Bhushan’s practice dismantles the idea of photography as objective record. Through staged protests, costumed performances, fabricated archives, and images that appear aged or official, reflects on the fragility of historical record itself — who has the authority to document, who gets excluded, and how women in particular navigate the politics of visibility and erasure.

Check out her work here.

4. FASHION 

Days For Clothing Based In Dharavi

Born in Dharavi, Days For Clothing is a label that transforms the neighbourhood’s ingenuity into a language of global streetwear. Founded by Rohan and Arjun, the brand sources fabrics from Dharavi’s chindi markets, produces locally, and proudly marks each piece “Made in Dharavi.” By centring its identity on the very place often dismissed as marginal, the label redefines what authenticity looks like in fashion. It challenges assumptions about origin and quality positioning Dharavi as not just a backdrop of struggle but a hub of style, innovation, and self-definition.

Browse their collection here.

Shaahi Collection By Gully Labs

With the Shaahi Collection, Gully Labs reimagines Mojaris and Kolhapuris for today, presenting sneakers and sandals that retain details like braided straps and toe rings but adapt them into sleek, wearable forms. The brand highlights storied Indian artisanal design as a framework for the future, placing indigenous footwear into the vocabulary of modern streetwear.

Get it here.

5. PRODUCT DROP 

Teas Based On Your Personality By S’yuo Cha

Founded in Sikkim by childhood friends Vedant and Shaswat, S’yuo Cha is rethinking how India experiences tea. What began as a café pairing teas with Japanese food has grown into a brand that assigns each blend a personality, crafted to match moods, energies, and wellness needs. Rooted in their culture, the founders aim to process everything in Sikkim to generate local employment while also innovating with ingredients like rhododendron, goji berries, and seabuckthorn. By infusing tea with storytelling and identity, S’yuo Cha transforms a daily ritual into an act of cultural pride and imagination.

Get them here.

6. EVENTS

One Night in Toki-O In Bandra

On September 27, Pioneer Hall in Bandra will transform into a slice of Tokyo as Homegrown and Toki Suntory Whisky bring One Night in Toki-O to Mumbai. The evening brings together music by Zokhuma, Prithvi Shetty, and a vinyl listening session curated by The Revolver Club. Supa San will serve izakaya fare and sandos, Ritual sets up a Matcha & Dessert bar, and Styl-O-Label hosts live screen-printing alongside artist Nikhil Kapil’s Japanese art studio. With arcade games, highballs, and pop-ups, the event is designed as a living conversation between past and present in Japanese culture.

Get your tickets here.

O Pedro’s Pedro’s Pals series is back on September 20 and 21, this time with a takeover by Goa’s Hosa. Over the weekend, Chef Harish Rao and his team will transform the kitchen into a playground of contemporary South Indian flavours like Cracked Potatoes with cauliflower mousse, Podi Vattayappam with roasted chilli, and Shimeji Mushroom Varuval, before moving on to hearty full plates including Alleppey Fish Curry, Curry Leaf Butter Crab, Roti Canai, and the indulgent Kandhari Pork Ribs. Dessert and drinks include Chocolate Chilli and Jigarthanda to tropical cocktails like Gun Fizz Powder and Jungle Babbler. With live music by The Vindaloos and a mix of hands-on eating, tasting, and sipping, the weekend is designed as a full sensory dive into Goan food, culture, and sun‑soaked conviviality.

Follow O Pedro here and call +91 7506525554 for reservations.

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