Doh Tak Keh’s Latest Collection Takes Its Cues From The Streets Of 70s-Era Mumbai

In the mesmerizing era of 70s Bollywood, where every frame was a symphony of glitz, glamour, and larger-than-life personas, a new wave of expression was born. Picture bell-bottoms swaying to funky beats, oversized sunglasses hiding enigmatic gazes, and blazers exuding effortless coolness under disco lights. This was the era that set the stage for Tan Ki Jawala '24 by Doh Tak Keh — a collection that doesn't just embrace the nostalgia of that groovy time but redefines it with a modern twist.

The essence of Tan Ki Jawala '24 lies in its homage to the vibrant pulse of Mumbai's streets, where every corner tells a tale of resilience and creativity. Inspired by the local tailoring shops that breathe life into the city's fashion scene, Doh Tak Keh's collection is a heartfelt tribute to the unsung heroes behind the garment industry. From quaint vintage cafes to the bustling energy of street food carts, each piece in this collection captures the soul of amchi Mumbai in vibrant prints bursting with personality and charm.

One standout piece from the collection is the 'Pydhonie Corset,' a true work of art where fashion meets creativity. Crafted from scrap materials transformed into a canvas of glam, this corset is like wearing an edgy oil painting adorned with discarded treasures, beads, crystals, and stones. It's a celebration of imperfection and individuality, making a bold statement wherever it goes.

The 'PAAN MASALA' print is another highlight, showcasing different Indian paan masala packets in a riot of colors and textures. Combined with beautiful embroidery, this print adds a touch of sparkle and fun to silhouettes that are designed to make you the life of any party. The 'FILMY SHIRT DRESS' is a nod to old-school Bollywood glamour, with its playful asymmetrical hem and digital print that exudes nostalgia while ensuring comfort in every wear.

But Tan Ki Jawala '24 is more than just a collection; it's a journey into the heartbeat of Mumbai's streets. From bustling tailoring shops to sizzling street food carts, the vibrant hues of old-school movie posters to the cozy corners of vintage cafes, each piece tells a story of the city's electrifying spirit from the 70s. The 'Karkhana Tent Dress' embodies this spirit, paying tribute to local artisans and the garment industry's workforce with its intricate print and luxurious fabric.

The 'KAALI PEELI' print transports you to the streets of Bombay, capturing everything from kaali peeli taxis to Vada pav stalls in a hand-drawn illustrative experience. And for those dreaming of retro bling, Tan Ki Jawala '24 offers a dazzling array of outfits that take you back to the disco era; indulging in the glamorous nostalgia of a bygone time.

In essence, Tan Ki Jawala '24 by Doh Tak Keh is not just a collection of clothing; it's a celebration of Mumbai's cultural tapestry, woven with threads of creativity, resilience, and a vibrant spirit that continues to inspire fashionistas and storytellers alike. Step into this world of eclectic charm and ignite your style with Tan Ki Jawala '24.

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