How Homegrown Brand Homiehue’s Furniture Is Reviving Postmodern Design In India

The Postmodern movement in architecture & design first emerged in the late 1950s, challenging the rigidity of its predecessor by embracing curves, vivid colours, and historical references. The movement, a reaction against the uniformity of modern architecture, heralded a new era of playful and unconventional design. A prime example of this rebellion was the Memphis Group, led by the visionary architect Ettore Sottsass. Their whimsical approach shattered the norms of modernism, inspiring a new generation of designers to experiment with form and colour.

Here at home, Homiehue, a home decor brand is bringing the spirit of postmodernism to India by offering the designs of Gustaf Westman, a Swedish architect turned furniture designer. Influenced by the Memphis Group and Danish designer Arne Jacobsen, Westman's furniture is characterized by vibrant colours and exquisite curves, exuding an air of accessibility and playfulness. Notably, Homiehue's product line, including the Luna, Iris, and Nola series, showcases Westman's distinct style, featuring cloud-shaped side tables, curvy mirrors with boucle borders, and textural foam tables.

At the heart of Homiehue's collection lies the centrepiece Curvy Mirror, a contemporary homage to the iconic Ultrafragola by Ettore Sottsass handcrafted in India. Available in an array of luscious shades and two different sizes, the mirror reflects Westman's fusion of Scandinavian minimalism and the exuberance of Memphis design. With its intricate contours and pastel hues, the Curvy Mirror encapsulates Homiehue's commitment to infusing joy and sophistication into contemporary living spaces. As Homiehue introduces Gustaf Westman's designs to India, enthusiasts can anticipate a delightful fusion of timeless aesthetics and modern vibrancy, redefining the Indian design landscape.

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