Almost Gods’ New Flagship Store In Dhan Mill Is Inspired By Brutalist Architecture

Homegrown brand Almost Gods recently announced the highly anticipated inauguration of its flagship store in Dhan Mill, Delhi. Led by the visionary designer Dhruv Khurana, the brand encapsulates a profound exploration of power structures and their influences. Drawing from a diverse range of inspirations, including ancient monuments like the Pyramids of Giza and the intellectual legacy of Harvard University, Khurana's Almost Gods infuses a distinct perspective into the discourse surrounding power dynamics.

The chosen location, Dhan Mill, has undergone a remarkable evolution from an erstwhile grain distribution center to a dynamic, premium retail space in Delhi. Described as a "creative hub" by researcher of design practice and history Mitaali Katoch, the compound has become a flourishing nexus for various design and culinary communities, serving as an epitome of sustainable, mixed-market business practices within the fashion & food industry.

Expressing enthusiasm about the store launch, Almost Gods shared insights into their architectural vision, inspired by Brutalist design, which resonates with the brand's inherent sense of power. The store's captivating facade, characterized by a curved, inviting structure, symbolizes the inclusive essence of Almost Gods, inviting the community into its distinctive universe.

Marking a significant stride in their relentless pursuit of redefining conventional narratives, Almost Gods has launched its exclusive Autumn-Winter 23 collection at the Dhan Mill flagship, coinciding with the store's much-anticipated inauguration on October 28. The collection showcases the brand's new custom Arcana Jacquard, skillfully integrating the Alpha Cross, Chainlink, and Serpentine motifs, in a diverse array of silhouettes. This milestone not only exemplifies Almost Gods' dedication to nurturing an inclusive environment within the Indian fashion domain but also highlights their expertise in developing in-house textiles that seamlessly embody the essence of the brand's distinctive identity.

Follow Almost Gods here.

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