The piece explores how Loving Slowly Studio transformed Capsul in Bandra into an intimate, home-like setting for a one-day Valentine’s Day takeover. Featuring performances by Yourchin and Tansane, alongside a carefully curated guest list and thoughtful programming, the event highlighted a larger cultural shift in retail, from purely transactional spaces to immersive, experience-driven environments.
Mumbai’s streetwear circuit slowed down for a night as Loving Slowly Studio took over Capsul in Bandra, transforming the city’s pioneering multi-brand streetwear destination into an intimate space for Valentine’s Day.
Known as one of India’s first true streetwear-led cultural third spaces, Capsul has long been a playground for fashion, music, and community. But for this one-day takeover, Capsul made space for handcrafted throws, cushions, and textiles. Founded by stylist duo Lovedeep Gulyani and Saloni Mahendru, Loving Slowly Studio brought its philosophy of mindful living into the heart of a retail environment that usually thrives on hype and velocity.
The transformation was immersive. The store became a lived-in, picnic-style setting, less about the retail and more about carefully curating the environment and vibe to make the space seem like home. Guests were asked to sink into the experience instead of simply browsing through the racks. In a city that moves fast and shops even faster, the evening asked guests to linger and take their time through the silences.
An intimate World Radio set by Aneesha Kotwani and Lovedeep Gulyani opened the night, grounding the space in sound that was intentional. Indie artist Yourchin followed with a live performance that echoed the studio’s ethos, emotional and unhurried. Later, Capsul Sound Sessions shifted the mood into a secret-party energy, with a DJ set by Tansane carrying the crowd into the night.
With OFF Script Rice Wine behind the bar and an intimate, invite-only guest list of 100 creatives spanning fashion, design, and music, the gathering felt less like a brand event and more like an evening at everybody's most aesthetic friend’s impeccably done-up home.
Beyond the ambience, the takeover signalled a broader cultural shift in how we engage with retail. Across cities like Mumbai where space is limited and pace is relentless, people are seeking environments that offer intimacy and context. By leaning into the idea of the ‘third space’ and creating opportunities for genuine connection, Capsul and Loving Slowly Studio reinforced their shared role as cultural hosts rather than a conventional store. The evening underscored an important point we are seeing today: that cultural relevance lies in the ability to take people out of the races of their daily life, and make them slow down to create more moments that feel human.
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