This article covers Loud Mouth, a delivery-only food brand by Food Matters Group, outlining its founders Alya Vachani Yousuf, Jay Yousuf, and Gauri Devidayal), and its globally influenced bowls, wraps, sauces and beverage. It highlights the brand's cloud-kitchen and delivery model, and how the it positions itself visually and digitally to appeal to a younger, delivery-native audience through bold design, pop-ups, merch, and an opinionated online presence.
Loud Mouth is a new delivery-only food brand from Food Matters Group, launched out of cloud kitchens in Colaba, with Lower Parel and Bandra next in line. It’s backed by Jay Yousuf and Gauri Devidayal, and led by Alya Vachani Yousuf, who developed the brand after spending time in New York, where bowls and wraps had become her go-to fuel for long, demanding workdays. She started Loud Mouth after noticing a gap in the market — a lack of fresh, flavour-forward, high-quality bowls and wraps that didn’t feel bland, beige, or overly obsessed with calorie-counting.
The menu focuses on bowls and wraps with global influences, with popular options including Tuna and Salmon Poke Bowls, Mediterranean Falafel and Lamb Bowls, Teriyaki Chicken, and Miso-Glazed Tofu and Buff Bowls. The wraps section brings in bolder combinations like Crab and Artichoke Cake, Szechuan Chicken and Tofu Crunch, Slow-Braised Mutton Barbacoa, and Smoky King Oyster Mushroom Burritos, served with Loud Mouth’s easy-squeeze sauces such as Rowdy Remoulade, Delulul Tahini, and Chaotic Caesar. Beverages include coffees, shakes, and smoothies.
“We’re not reinventing bowls and wraps, we’re just making them better,” says Jay Yousuf. “High-quality ingredients, bold flavours, and combinations that work whether you’re eating clean or fully indulging. When it comes to food, we approach our brands with the same high standards, whether they’re dine-in or delivery-led.”
“Loud Mouth is something that fits into your day. It’s the lunch you eat between work calls, the post-workout meal when you don’t want to think, and the comfort food you eat in bed while watching your favourite show. It works whether you’re running out the door, sitting at your desk, or completely horizontal.”Alya Vachani Yousuf
Loud Mouth operates entirely through platforms like Swiggy, Zomato, and the brand’s own website, with kitchens currently operating out of Colaba. Service runs from late morning through the night, covering the busiest eating windows of the day. The website is also Loud Mouth’s digital playground — part shop, part noticeboard — housing merch drops, upcoming meal plans, pop-up recaps, and collaboration enquiries.
Alongside the food, Loud Mouth puts a lot of thought into how it presents itself online. The brand launched publicly at The Table Farm in Alibaug with a teaser campaign on social media in the weeks leading up to launch. The event introduced the menu alongside the visual identity, fueled by electric pinks and neon greens, big moods, and playful merch, which reflects how the brand plans to show up going forward — through pop-ups, limited drops, and digital-first moments. On Instagram, Loud Mouth maintains a similar cheeky and vibrant aesthetic that is conversational and deliberately opinionated, leaning into wit, exaggeration, and internet culture.
For Food Matters Group, Loud Mouth marks a shift in how they approach a younger, delivery-native demographic. “Alya brings a fresh perspective to how the next generation is consuming. Loud Mouth was conceptualised to be intentionally different from how Jay and I have built brands in the past,” shares Gauri Devidayal, the CEO of Food Matters Group. “We created it with a specific audience in mind, making it not only about format but more about feeling. But like all our restaurants, it’s designed to be something you can eat every day.”
Follow Loud Mouth here.
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