The Indian fashion industry is responsible for producing heaps of textile waste that is often burnt or simply discarded. Homegrown brand Mee.Mi is actively challenging these practices by collecting textile waste (both pre and post consumer) from the local tailors and designing up-cycled garments.
Based in the Himalayan foothills, the brand buys out these fabrics and provides the tailors with some monetary relief. Later on, they segregate the fabrics on the basis of size, material, weight, and colours. The smaller unusable scraps go into filling toys, while other bits go into patching, panelling, crocheting, embroidering to create garments and accessories that last long.
“We believe it's quality and attachment that makes a product stay with people longer. Sustainability is not only creating something new, it is also about being aware of the afterlife of a product we create.”Himanshi, Co-Creative Head
The young creatives at Mee.Mi recently put together a vernacular photoshoot in one of the oldest studios in Kangra market, offering a fresh perspective on the diminishing tradition of photo studios. The idea behind returning to the traditional photo studio comes from their desire to explore the confines of a hyper-local space which is juxtaposed with painted backdrops and helps us view the archaic space in new light; drawing parallels between the creativity of reusing both fabrics and spaces that are considered abandoned waste.
Find out more about Mee.Mi here.
If you enjoyed reading this, we also suggest:
'Yu Collective' Intersect Classic Minimalism With Conscious Design & Affordability
A Homegrown Brand Is Using Apple Skin & Cactus Leather To Make Sustainable Handbags
Homegrown Labels Revitalising Traditional Handloom Crafts Across The Country