From the shells left behind after eating up the all-too-familiar snack of peanuts to the compostable remains of beautiful flowers used for decor, imagine if we could breathe new life into the natural waste we create throughout our lives. For those without the know-how, this might sound like a tall order, but the reality is anything but. The collective concern about microplastics permeating our lives (and our bodies) have inspired many innovators to develop eco-friendly alternatives for everyday products and create new bio-organic materials in the process.
The Bloop is one such material research and product development organisation from Delhi offering an alternative to plastic. The brand upcycles organic residues into materials that are crafted into premium lifestyle products. The brand's name itself 'Bloop', symbolises the basic loop of nature - the natural cycle where what is extracted from the environment is returned to it without contamination, thereby contributing to its enrichment.
Currently, the Bloop is working with three innovative materials and offers two products: coasters and pen/brush organisers. The three materials they have developed are Arth, Vann, and Ras. Arth is a formulation comprising over 58% peanut shells that are combined with compostable binders. The second material, Vann, is an amalgamation of 65% flower pistils and other compostable binders, while the third material, Ras, is formulated by using over 70% organically sourced rose flower petal waste.
Taking an approach that puts its ethos and mission front and centre, the brand has coined the term ‘bloopicious’ to refer to “a lifestyle deeply rooted in nature and cultivated with seeds of compassion.” The materials created by the Bloop reflect the brand's commitment to reintegrating organic residues into the circular economy, reducing reliance on raw materials, and mitigating the popularity of synthetic materials, as well as deforestation.
The three core philosophies of the Bloop are highlighted throughout their website. The brand is ethical and underlines this this through its dedication to the Panchamahabhutas: the ancient belief in the 'five elements' - water, earth, space, air, and fire - that permeate the natural world. By taking an approach that is rooted in these elements, they are highlighting their commitment to innovation that respects the planet. The second concept of Biophilia that forms the core of the Bloop underscores the innate human tendency to love and connect with all living things and promote harmonious coexistence with nature. The brand embraces this principle and often reminds their community that technological advancements should not overshadow nature's timeless supremacy. Most importantly, the brand is resolute in its dedication to the concept of constant evolution, which they refer to as Mrigtrishna. This third leg of their core philosophies represents the evolving nature of human wants and needs.
The Bloop is an innovative material research and product development brand that is deeply rooted in nature and nurtured with compassion. While their product range is limited, their vision is strong. Through their intentionally crafted products as well as their educational and inspiring content, the brand advocates for people to find new ways to make sustainable choices in their everyday lives in order to ensure a secure, collective future.
You can follow Bloop India here.
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