Salud to a revolutionary spirit! Yesterday, Maya Pistola Agavepura, the pioneering producer of Asia’s homegrown, premium, aged 100 % agave spirits, unveiled its much-anticipated Añejo and Extra Añejo variants in Mumbai. These new meticulously crafted offerings mark a new chapter in the brand’s journey, emphasizing their commitment to the artistry and tradition of agave distillation. The variants have been created with rich flavors, that embody quality and authenticity, beckoning both agave aficionados and curious novices to explore the depths of agave's character.
"We are thrilled to introduce our Añejo and Extra Añejo variants to our discerning consumers. These expressions represent the pinnacle of our craftsmanship, showcasing the depth and complexity that can only be achieved through time-honoured aging techniques. We are confident that both connoisseurs and new-age consumers alike will appreciate the unparalleled quality and flavour profile of these exceptional spirits".Rakshay Dhariwal, Director & Founder, Maya Pistola Agavepura
Maya Pistola Agavepura burst into the Indian alcobev scene not quite long ago with its immensely popular first variant, the Reposado, in the year 2022 and has seen exponential growth ever since its inception. What I find particularly interesting is how the brand’s identity draws inspiration from a popular myth central to the Tequila and Mezcal worlds. The legend goes that once upon a time, the Aztec Goddess Mayahuel transformed into an Agave Plant to hide from her evil grandmother. Though she was discovered and cut to pieces, her lover, the Wind God, scattered the leaves from her body across the world’s richest soils. Maya Pistola Agavepura re-imagined this story to interpret how agave came to India’s Deccan Plateau. Today, she is reborn in the red-black volcanic soil of the Deccan plateau, on which grows the Wild Americana agave plants, which the brand sources to make its various beverages. The brand name, Maya Pistola Agavepura, is thus inspired by its mascot, Goddess Mayahuel. The question has been asked – Why Pistola? The pistol was, in fact, created not as a weapon of harm, but as a tool of justice and democracy. A pistol encourages authenticity and ushers in truth. This is a testament to the fact that all the beverages made by the brand are devoid of any adulteration and are one hundred percent pure.
Now what makes their latest additions so unique? Añejo is aged for over 14 months in Virgin American White Oak. This deep gold-brown spirit has an oaky nose of cocoa, and dried figs with a subtle smoky background. Smooth and rich like a Christmas pudding, this expression is best enjoyed neat or with a splash of water. Extra Añejo is currently the cherry on the top when it comes to their diverse range of offerings. For over 36 months, this beautifully rested spirit has also matured in Virgin American White Oak and then finished in Ex-Bourbon barrels for a complex, long and decadent mouthfeel. Similar to a Cognac, this is meant to be had neat or with a dash of water.
“Both the Añejo and Extra Añejo variants are rich, bold and complex spirits, with their own unique characteristics and nuances. The Añejo is reminiscent of a Christmas cake packed with flavors of dried fruits, nuts, and spices and cherished for the joy that it brings to special occasions. The Extra Añejo invokes the warmth and comfort of loved ones gathering around a fireplace. These luxurious spirits offer an alternative to India’s consummate whisky aficionados."Kimberly Pereira, Chief Operating Officer of Maya Pistola Agavepura
These variants have recently won several prestigious awards across the world. In 2024, The Spirits Business Spring Bling Tasting Awards (United Kingdom) honoured the brand with two Silvers for itsAñejo & Extra Añejo variants. At the Global Spirits Masters Competition (United Kingdom), the Añejovariants secured Gold while at the Bartender Spirits Awards (United States of America), the Añejo variants earned a Bronze award.
To celebrate the launch of the Añejo and Extra Añejo expressions, Maya Pistola Agavepura has planned a series of exclusive tasting experiences across popular and award-winning bars and restaurants in Mumbai, providing diners with the opportunity to enjoy the richness and sophistication of these new variants first-hand. Participating hospitality brands include Tresind, Ekaa, SAZ, Cirqa, Amadeo, Koishii PCO, Koi Bar, Mizu, Bandra Born, Bay Club and Pali Bhavan.
Maya Pistola Agavepur is making waves in the alco-bev market with its commitment to indigenous identity, authenticity, and innovation. So, raise a glass to Maya Pistola Agavepura, the Indian brand that embodies luxury and unparalleled quality, redefining the essence of fine drinking experiences.
Maya Pistola Agavepura's new premium variants, priced at INR 7,850 for Añejo (700 ml) and Rs 17,500 for Extra Añejo (700 ml) respectively, are available at select retail stores in Maharashtra. The Nips are available for INR 2,495 (180 ml) for the Añejo and INR 4,500 (180 ml) for Extra Añejo. For more information, visit their website.
Follow Maya Pistola Agavepura here.
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