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In a groundbreaking move, NewArtX, a pioneering digital fine art platform by Elephant Canvas,has curated 'Boundless Horizons', an exhibition showcasing digital artworks by leading and mid-career artists. It's going to take place at the prestigious Tao Gallery from May 25 to May 31, 2024. This unique exhibition features the works of renowned artists such as Valay Shende, Viraj Khanna, Gigi Scaria, Laxma Goud, and Jagannath Panda, alongside talented mid-career artists including Bhaskar Rao Botcha, Shampa Sircar Das, and Laxman Aelay.
NewArtX is the brainchild of Suresh Pareek, Saryu Pareek Gupta, and Pulkit Gupta, a family driven by a deep passion for art. Elephant Canvas aims to promote new-age art forms like Digital Fine Art (DFA) from Indian and South Asian artists through its platforms, NewArtX and NAX Studio.
In the ever-evolving art landscape, technology plays a pivotal role in shaping how we create, experience, and interact with masterpieces. DFA leverages cutting-edge technologies to redefine artistic expression, accessibility, and interactivity. Using 3D modeling and animation, DFA transcends traditional 2D canvases, giving artists the creative freedom to express themselves through immersive 3D sculptures, animations, and interactive installations.
Boundless Horizons embarks on a journey where artworks are not static objects but living, breathing entities, inviting viewers to an immersive virtual experience. The exhibition combines animated movements and artistic imagination, presenting a new form of art that appeals to young collectors, homeowners with a taste for technology and art, design mavericks, and interior designers.
"Elephant Canvas was born out of our admiration for the NFT of our favorite artist. As we delved into the world of digital art ownership, a question arose: why not extend this opportunity to Indian and South Asian artists? This spark ignited a journey, leading to the creation of Elephant Canvas, a name that pays homage to India's cultural richness symbolized by the majestic elephant," says Suresh Pareek, Co-Founder of Elephant Canvas. Elephant Canvas aims to be a pioneer in Digital Fine Art, empowering artists with the liberty to craft digital masterpieces that transcend boundaries and integrate seamlessly with real-time events and evolving narratives. The platform makes digital art more accessible for the younger audience, integrating technology and art seamlessly.
NewArtX enhances the viewing experience of DFAs with the NAX Canvas, a specially manufactured art screen designed to showcase DFAs with unparalleled clarity and vibrancy. Integrated with the NewArtX app, the NAX Canvas ensures each stroke and detail of the artwork is presented in full glory. NAX Studio serves as the digital extension for artists, helping them transition from traditional to digital art. Many fine artists in India may lack the resources or aptitude for digital art creation. NAX Studio bridges this gap, capturing artists' unique perspectives and expanding their reach through the digital realm.
NewArtX serves as an excellent starting point for new collectors to enter the world of fine art investment and appreciation. Acquiring DFAs allows collectors to build a diverse portfolio of digital fine art by renowned artists, ensuring a blend of traditional artistry and modern technology.NewArtX invites artists from all corners of the globe to collaborate and share their visionary creations with a global audience. The platform aims to digitize the beautiful diversity of art, making it accessible and engaging for the contemporary world.
Boundless Horizons
When: 25th May to 31st May, 2024
11 am – 7 pm, Open all days
Where: Tao Art Gallery, 165, The View, Dr. Annie Besant Rd, Worli, Mumbai.
Follow NewArtX here.
