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There is something truly exhilarating about seeing South Asian Erotica as a brown person. Don’t get me wrong; good erotica is good erotica, but when it features brown people getting their freak on, nothing really hits the spot the same way. You see, growing up in a quiet corner of Kerala, my education on sex and human anatomy came from sexologists’ columns in regional language magazines and sneakily watching English movies that had spicy scenes.
So to actually see bodies like mine in art or movies that are sensual and unabashedly embracing their desire and desirability, makes the world feel a little more accepting. When I discovered the art of Heleena Theodore (née Heleena Mistry), I was surprised, thrilledm and dare I say... titillated.
Her depictions of the female South Asian body, especially those that are scantily dressed, in varying forms of undress and/or paused between lascivious acts, were surprisingly thrilling. Not to mention, the images of red-hot demons involved in Sapphic acts were deliciously irreverent and ask pertitant questions about societal taboos, something that's always been at the center of the artist’s journey.
Heleena, a British-Asian artist from Leicester, has carved a unique path for herself, one where she’s been able to explore intricate South Asian narratives. Initially having made her mark in the global tattoo world at barely 21 years old, Heleena is on an extended sabbatical from tattooing but continues to create evocative and conversation-starting artwork. Her pieces range from miniature paintings that feature traditional South Asian motifs — from mangoes and peacocks to those depicting erotic acts — treading the line between celebrating her heritage while pushing against cultural restraints.
A New Chapter Beyond Body Art
Since taking a break from tattooing in April 2024, Heleena has focused on refining her craft in alternative mediums. Through her social media, she continues to share her passion for art and has continued to experiment with her art through miniature paintings. This form has allowed her to delve into a space of traditional artistry, where her creativity and her desire to confront taboos converge. Her demonic and erotic depictions reflect her personal journey and cultural critiques, where she uses art to express ideas rarely discussed in South Asian communities. This shift in medium has broadened her audience and her prints have gained popularity among those who appreciate art that defies norms.
Heleena’s mission extends beyond her art. She is set to host Chai Pe Charcha, a Birmingham-based event on November 12th, inviting people to engage in meaningful conversations about South Asian cultural taboos. Held at Dishoom Birmingham, this gathering is part of an ongoing series encouraging open dialogue in a casual setting with chai and snacks. Heleena’s segment will cover her journey in the tattoo industry as a South Asian woman and the challenges she faced in breaking down stereotypes. Attendees will also have the opportunity to partake in a trinket box painting workshop inspired by Heleena’s hand-painted work, celebrating a melding of art, conversation, and cultural reflection.
Looking At South Asian Bodies Without The Lens Of Taboo
Throughout all her earlier conversations with the media, Heleena has passionately spoken about making the tattoo industry more inclusive. She believes tattoos are for everyone, regardless of race, skin tone, or gender, and actively fights for representation within what is a traditionally exclusive industry. Her unique artistic style combines Mughal inspirations and South Asian iconography, creating a bridge between her cultural roots and the modern tattoo landscape. In her own words, "Tattooing was created by Indigenous people... so why is it that we’ve been kind of rejected from this thing that we essentially created?” This conviction has fueled her journey, making her a beacon of change in the industry and an inspiration for other South Asian women.
Heleena’s journey from eager tattoo apprentice to celebrated artist with a devoted following is inspiring. Her love for challenging expectations has drawn her closer to an online community audience that sees her not just as a talented creative but as someone who is pushing societial bounds and reframing mindsets through her art. Each piece by Heleena Theodore, whether a print, a tee, or her signature body art, is a statement against conformity and an invitation to explore the depths of identity, tradition, and taboo. Through tattooing, painting, and now public dialogue, she continues to inspire change; one original artwork at a time.
You can follow her Heleena here.
