Pranav Bhasin's SXSW Nominated Music Video Is A Satirical Tale Of Hyper-Consumption

Pranav Bhasin's SXSW Nominated Music Video Is A Satirical Tale Of Hyper-Consumption

Steeped in the concept of excess, Pranav Bhasin’s yet-to-be-released music video ‘Screaming on the Fly’ is the story of a girl trying to find satisfaction in a hyper-capitalistic world. Moody atmospheric pop with colourful synth lines accompanied by Rohini’s melancholic voice and further interspersed by a decadent drawl, makes the track an ear worm.

Directed by Bhasin himself, the single is deeply reflective and narrates the story of an entitled city girl, who wants everything she can possibly own. The music video was also announced as one of the official entries for the competition at the SXSW Film & TV Festival 2023.

“People consume excessively of late in hopes of filling a void. This is a satire on buying more and feeling less. After writing, composing and producing the song, I decided to shoot the visuals for it myself. I’m stoked that we’re premiering at SXSW. I’ve been an admirer of the festival for a long time and will be attending for the first time this March.”
Pranav Bhasin

The Music Video category is often packed with some of the biggest hits of the year, and this year’s category is no different with music videos featuring Diplo, Little Simz, Mac Miller, alt J, Michael Kiwanuka, Yeah Yeah Yeahs also in the list of selections. ‘Screaming on the Fly’ directed by Bhasin is the only Indian entry.

The 26-year-old was drawn to electronic music production in 2019 and has since then put out two EPs, Houseplant, and Great But Not For Me. Produced by Jugaad Motion Pictures whose Last Film Show was also recently shortlisted for the Oscars, the music video is another win for a company that is always empowering storytellers.

Catch the trailer here: