Toffle, the non-traditional streetwear label based in Delhi, is a striking manifestation of Kashish Gemini's perspectives and experiences. Embracing an unconfined approach to design, Toffle represents more than just a clothing brand, it symbolises a narrative and a conscious choice to communicate and evolve through wearables.
The brand's ethos is rooted in deciphering and articulating life's observations, errors, and lessons via clothing. Rejecting traditional boundaries, Toffle delves into various genres, manipulating dystopian elements, reconstructed wear, bespoke collaborations, and custom one-off pieces. This exploration signifies an absence of a fixed brand identity, reflecting an ongoing learning process.
The very name, 'Toffle', holds a significant meaning. It's a creation, much like the words Shakespeare crafted to articulate his thoughts when language fell short. Similarly, Toffle encapsulates Gemini's voice and narrative, offering a platform for self-expression, where designs are mediums for storytelling and introspection.
Kashish Gemini, the creative force behind Toffle, infuses personal meaning into every creation. Rejecting the notion of mere branding, Toffle emphasises design's significance over the brand itself. The intention is for customers to connect with the designs on a deeper level, resonating with Gemini's vision and insights. The brand's philosophy resonates with Gemini's upbringing, where resourcefulness and making the most of available materials were fundamental values.
Beyond the conceptual framework lies Toffle's commitment to quality and longevity. The brand stands by its products, offering a 100% lifetime warranty on signature range items. This pledge emphasises durability and ensures that Toffle's creations withstand the test of time, fostering a bond of trust and reliability with its customers..
The latest drop from Toffle introduces an athleisure collection crafted from premium satin, prioritising comfort and luxury. Items such as the 720 GSM Hooded Jacket and hand-painted wearable art jackets typify the fusion of style, comfort, and artistic expression. The punk aesthetic infused into these pieces adds a rebellious yet sophisticated touch, aligning with the brand's non-traditional approach.
Moreover, Toffle's new upcycled range champions sustainability and conscious living. Each purchase contributes to a more eco-friendly fashion industry. The use of robust stitching techniques extends the longevity of these garments, surpassing industry standards. One notable piece is the Upcycled denim patchwork sashiko, which embodies a compelling narrative. Gemini's discovery of the Japanese mending technique, Sashiko-Boro, inspired this creation. This historical embroidery technique, rooted in repairing garments to ensure durability, has evolved into a distinctive aesthetic. Toffle embraces this heritage, encouraging wearers to add their personal touch and story to the pieces over time, fostering a sense of individuality and originality.
With its non-traditional ethos, emphasis on design, and dedication to meaningful expression, Toffle embodies a holistic and purpose-driven approach to streetwear.