#HGDrop: Homegrown Labels Reimagining Indian Cultural Motifs

Revamping the country's street style quotient this winter, homegrown labels are utilising cultural motifs in their eclectic collections. Bringing you some of the most exciting utility wear experimenting with vibrant palettes and prints, here are a few seasonal drops to look out for.

Bhaane

The contemporary clothing brand, Bhaane creates a unique style identity for the urban Indian youth. Merging artisanal fabrics with a carefully curated street aesthetic, they reimagine utilitarian style. Bhaane’s famous ‘Sunrise Sweater’ incorporates this shared cultural image by crafting a colourful ode to India. Selling comfort, style and experimentation all in one. 

Find the sweater here. 

Doh Tak Keh

A homegrown label curating collections with distinct statement pieces, Doh Tak Keh voluntarily indulges in candid and bold graphics that deliver a ‘desi’ take on maximalism. The designs are often inspired from the streets of India that uniquely capture our quirks. Their recent drop, an India ‘Logo Tee’ utilises the motif of our national stamp in eclectic colours. Juxtaposing an innately Indian symbol with utilitarian fit and comfort. 

Find the t-shirt here.

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