NeNiKaar's Handcrafted Jewellery Is A Sublime Fusion of Tradition & Individuality

'ne•ni•kaar' is a unique jewellery brand based in Mumbai and Jaipur, India, that celebrates the beauty of individuality through handcrafted, one-of-a-kind pieces. Founded by Niya Chheda, a literature student with a passion for design, Ne Ni Kaar offers a collection that goes beyond the space of just accessories, transforming into wearable works of art.

The essence of NeNiKaar lies in its commitment to distinctness. Every piece is created with detail, with no two designs ever being identical. This philosophy is evident in their collections, which range from delicate coral-inspired pieces featuring asymmetrical patterns to chunky gemstone earrings that are guaranteed to turn heads. The brand draws inspiration from the vibrant colours and rich cultural heritage of Jaipur, incorporating Jaipuri ceramics, long pearls, gemstones, and glass beads into their summer collections.

Each piece can take up to 150 painstaking hours to create, with Niya herself meticulously shaping and forming each element. This attention to detail results in jewellery that is not only beautiful but also imbued with a sense of care and artistry. The imperfections and variations that arise during the creation process are not seen as flaws, but rather as testaments to the individuality of each piece.

Niya's journey with NeNiKaar began with humble beginnings, selling handmade jewellery through direct messages on social media. However, she soon realized the limitations of this approach, facing repetitive tasks, time-consuming interactions, and unresponsive customers. This is where NeNiKaar's online store comes in, offering a platform for customers to discover and purchase these unique creations, although customers still have to DM her.

The brand's website showcases the artistry behind each piece. From the candy-like gemstones embedded in liquid gold and silver to the double sapphires, emeralds, and rubies adorning chunky one-of-a-kind designs, every NeNiKaar creation is a visual feast. Detailed descriptions and high-quality photographs allow potential customers to appreciate the intricate details and effort that go into each piece.

NeNiKaar is currently celebrating its third anniversary, an evidence to the brand's growing popularity and appreciation for its unique approach to jewellery design.

NeNiKaar is a celebration of self-expression and individuality. By choosing a NeNiKaar piece, you're not just acquiring an accessory, you're acquiring a wearable work of art and a reflection of your unique style. With its commitment to handcrafted quality and artistic expression, NeNiKaar is poised to continue captivating jewellery lovers for years to come.

Follow ne•ni•kaar here.

If you enjoyed reading this, here's more from Homegrown:

3 Indian Jewellery Brands Redefining Modern Adornment Using Craft & Visual Storytelling

A Homegrown Jewellery Brand Working With Rajasthani Craftspeople To Save A Dying Craft

How This Jewellery Collection Is An Ode To The Historic Resilience Of The Sindhi Community