While the world moves towards a more sustainable future, in India we are going back to our roots and embracing traditional means of production that limit wastage and promote conscious design. Historically Indians have always upcycled their clothing and reused discarded materials through innovative means. New-age companies based on the same premise are seeking out alternative methods of creating the same products. Homegrown brand Rashki is changing the status quo of the fashion landscape by launching India's first ever range of handbags made from banana leather.
They are pioneering the market of vegan handbags by partnering with 'Banofi' leather in order to craft products that reflect conscious values. The sustainable alternative to animal leather is promoting a lifestyle that is rooted in slow fashion and longevity. The timeless collection is thoughtfully designed and crafted with precision. Rashki is seeking to dismantle trends and hence does not cater to fast-moving social media fashion trends that are widely prevalent in the market.
The brand originally started with a simple mission — to create ingenious products in premium quality without harming animals, hence providing products for people who seek out other alternatives to the standard leather. They have managed to produce vegan leather to match the same touch, feel, visual appeal, and durability of animal leather in the most premium earthy tones. They also use minimalist aesthetics, and eccentric designs rooted in nature and geometry without harming any life.
Rashki is one of the very few Indian companies to challenge the norms and envision a different future for fashion. They believe fashion accessories should not only accentuate our lifestyle but should also respect the ecosystem we all are dependent on. They are also celebrating the art of local craftsmanship and working alongside regional artisans in their process of sustainable creation. You can check out their extensive collection here.
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