#HGHires: Fashion & Lifestyle Writer

#HGHires: Fashion & Lifestyle Writer

About the company:

Homegrown is an Indian digital youth culture and lifestyle platform for the creative class powered by a digital publication, creative agency, content studio, experiential and a creative network I homegrown.co.in I agency.homegrown.co.in I @homegrownin @homegrownstreet @homegrownvoices

Homegrown is an Indian digital youth culture and lifestyle platform for the creative class. It was started from a passion to 'change the narrative. There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. It is a celebration of emerging creative voices and the cultural zeitgeist of contemporary India: being uniquely Homegrown.

At Homegrown, we look for artists who work with taboo topics that are socio cultural in nature. Those who are underrepresented, underfunded, unknown. We look for entrepreneurs with side-hustles, with success stories, stories of failure with spunk. We look for identity-driven narratives that paint a picture of the socio-political struggles of our youth in this country. We look for street-culture and the people shaping it: the fashion designers, the b-boy and hip hop dance groups, the skateboard and rap crews. We look for reminders of the past, of history, of nostalgia. We look for intimacy, for authenticity, for voice. We look for the creators who are driving the creative economies around the country. We look for narratives untold. We are the undercurrents of Indian youth culture; we are what's next, and we are what should be next.

Through our digital media publication we build the identity for emerging voices for all facets of contemporary youth culture; through our agency/content studio we connect brands with today's youth in ways that drive culture forward. Through our experiences we create cultural impact on the ground. We are a platform for every facet of contemporary youth culture and influencers across lifestyle, music, fashion, art, design, culture, food, entrepreneurship, social impact and more

Creative agency, content studio and experiential arm: we have partnered with over 180 leading brands like Nike, adidas, Puma, Bacardi, Converse, Gshock, HP, Fila, HDFC Life, Unicef, ABinBev - Budweiser, Hoegaarden, Corona, Diageo, AirBnB, Levis, CRED, The Taj Group, Audi, Royal Enfield, and several other brands on content, brand campaigns, influencer and event marketing, in the last 6 years.

For your reference, you can take a look at our social media platforms:

www.homegrown.co.in (Publication)

http://agency.homegrown.co.in/ (Agency)

www.instagram.com/homegrownin (Main Account)

www.instagram.com/homegrownstreet (Lifestyle & Street Culture Account)

https://www.linkedin.com/feed/update/urn:li:activity:6828210840378900480 (Showreel)

Job Title: Fashion and Lifestyle Writer

Experience: 2-3 years


1. Content Creation:

  • Research, write, and edit articles, and features, related to fashion, beauty, lifestyle trends, and related topics set within the South-Asian cultural context.

  • Stay up-to-date with the latest trends in the fashion and lifestyle industries to provide relevant and timely content.

  • Develop a unique and engaging writing style that resonates with the target audience.

2. Research:

  • Conduct thorough research to gather information, and background on fashion trends, designers, beauty products, lifestyle brands, and related subjects.

  • Stay informed about industry developments, consumer preferences, and cultural influences to create well-informed content.

3. Trend Analysis:

  • Analyze fashion and lifestyle trends to provide insights, and commentary on emerging styles, consumer behaviors, and market dynamics.

  • Identify and report on influential figures and brands in the fashion and lifestyle industries within the South Asian community and diaspora.

4. Visual Content:

  • Collaborate with photographers, graphic designers, or illustrators to incorporate visual elements into your content, including images, illustrations, and videos.

5. SEO Optimization:

  • Optimize articles for search engines (SEO) by conducting keyword research, optimizing headlines, and ensuring content is easily discoverable online.

6. 7. Editing and Proofreading:

  • Review and edit your own work for clarity, grammar, and style.

  • Collaborate with editors to refine and improve content as needed.

8. Collaboration:

  • Collaborate with other writers, editors, photographers, and designers to produce multimedia content and editorial packages.

9. Adherence to Deadlines:

  • Meet strict deadlines for article submission, especially in the fast-paced fashion and lifestyle industry.

10. Ethical Standards:

  • Adhere to ethical standards in journalism, including fact-checking, citing sources, avoiding conflicts of interest and plagiarism.


  • 2-3 years of experience in writing fashion & lifestyle content.

  • Strong writing skills with excellent grammar and attention to detail.

  • A passion for and deep knowledge of fashion, beauty, and lifestyle trends.

  • Proficiency in digital media tools (eg. Google Trends, Google Docs., etc.), content management systems, and social media platforms.

  • Strong research skills and the ability to analyze and interpret data.

  • Creativity and a keen eye for visual aesthetics.

  • Ability to work independently and meet tight deadlines.

  • Strong interpersonal skills for networking and building relationships within the industry.

Does this sound like you? For consideration, you must submit your resume and a cover letter along with a test that will be sent after we review your application.

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