"Hair is everything. We wish it wasn’t so we could actually think about something else occasionally. But it is. It’s the difference between a good day and a bad day. We’re meant to think that it’s a symbol of power, that it’s a symbol of fertility. Some people are exploited for it and it pays your fucking bills. Hair is everything."
— Fleabag (2016-2019)
She was right. Hair means so many things to people in different cultures across the word. It's a unique part of our identity and has roots way deeper than just personal style although it does make a statement in that regard which is just as powerful. Tropes like the "troubled girl" with blue hair or the haircut after a break-up or 'hair holds memories' highlight that there are many socio-personal narratives woven through hair and what it represents. And if you're a girl, you already know.
Enter love.hair, a contemporary salon nestled in Bandra West. Renowned for its innovative haircuts, colors, and care, love.hair isn't just about transforming looks — it's about embracing individuality and making a statement. Ankieta, the founder, describes love.hair as a fusion of beauty, fashion, music, and art, a place where iconic patrons gather not just for exceptional hair services but for enriching conversations and connections.
love.hair recently launched an editorial campaign that embodies their ethos of vibrant self-expression and community spirit. This campaign isn't just about showcasing creative flair; it's about celebrating the unique 'tribe' of clients and friends who make Love.Hair a hub of creativity and camaraderie. The campaign captures the essence of Love.Hair — a place where connections are forged, vibes are shared, and creativity thrives.
Inspired by Homegrown's feature on 'How Indigenous Hair Traditions Define The Identities Of Tribal Communities Across India,' Love.Hair recognizes the power of hair as a symbol of values and kinship. Just as ancestral tribes signal their identity through hair, Love.Hair's patrons form a 'love.tribe' that extends beyond the salon. From dance floors to workplaces, this tribe of creators, tastemakers, and disruptors embodies the spirit of Love.Hair's campaign—vibrant, expressive, and community-driven.
The campaign imagery reflects this ethos and showcases diverse styles and personalities that celebrate individuality and creativity. It's not just about hair; it's about hair as a medium of self-expression and community building. As love.lair continues to push the envelope of fashion and culture, it invites everyone to join the 'love.tribe,' where every hairstyle is a story waiting to be told.
Follow love.hair here.
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