Delve into the artistry that comes with carrying forward traditions and contextualizing heritage and cultural craftsmanship to a modern identity and fashion ethos. The followings brands are crafting new narratives that resonate with a conscientious generation, whose identity extends to their individual style. From collaborative craftsmanship to up-cycling vintage textiles and infusing historical narratives into contemporary designs, all of them redefine fashion as a vehicle forboth authentic expression and sustainable storytelling.
Quarter
Quarter's philosophy revolves around celebrating individual style through collaborative craftsmanship. By uniting artisans, designers, and craftspeople, Quarter imbues each creation with a rich tapestry of traditions, styles, and motifs. According to Quarter's spokesperson, this collaborative process empowers wearers to express their unique identities and personal narratives through their attire. "Our intention is to connect wearers with the process, creating a deeper appreciation for the craftsmanship behind each piece," they emphasize.
The brand's inaugural collection is a testament to their commitment to unique fabric development. From twills with extra weft on an Eri-silk base to intricate patterns woven in Bengal, Quarter's textiles are a harmonious blend of logic, technique, story, and science. The meticulous process involves sampling both digitally and physically, ensuring that each fabric tells a distinctive story of artistry and innovation.
Otsü
'Otsü' stands out for its emphasis on storytelling through season-less fashion and its up-cycling of vintage items using Northeastern textiles. As Asenla Jamir, the creative force behind Otsü, explains, "Every piece we up-cycle already has a story of its own, but when we revamp it with our design, textiles, and embroidery, it enhances the beauty of the already existing garment." Otsü's commitment to sustainability extends from sourcing organically to promoting cultural specialties, creating a canvas where each garment carries its own distinctive narrative.
Drawing inspiration from Naga culture and other Northeastern traditions, Otsü's designs are a fusion of heritage and contemporary aesthetics. Through intricate patterns, vibrant colors, and thoughtful embroideries, Otsü tells a story of cultural richness and artistic expression, bridging the past with the present in every stitch.
House of Urmi
House of Urmi dives deep into Malabar's heritage and history; infusing its clothing designs with narratives from the region's cultural tapestry. From prints inspired by ancient art forms like Tholpavakoothu to tributes to vibrant tribal communities, House of Urmi's collections are a homage to Kerala's diverse cultural heritage. "Our prints capture a piece of history that continues to inspire and ignite the imagination," shares the brand's representative.
Anjali, the visionary behind House of Urmi, brings an interdisciplinary approach to clothing design, drawing insights from her background in architecture and art. "Art and architecture are deeply intertwined forms of expression," she explains, highlighting how this perspective influences their creative process. Through meticulous curation and attention to detail, House of Urmi weaves together stories of tradition, craftsmanship, and cultural resilience, creating garments that resonate with a sense of heritage and modernity.
In a world where fashion is not just about style but also about storytelling and sustainability, brands like Quarter, Otsü, and House of Urmi are leading the charge, redefining what it means to dress with purpose and passion. As they continue to innovate and inspire, the future of fashion looks brighter, bolder, and more meaningful than ever before
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