Minus Degre's Eco-Designed Products Aim To Change The Narrative Of Plastic Use In India

“Waste isn’t waste until we waste it “

- WILL.I.AM

With a mission to reduce the genesis of virgin plastic by replacing it with reused and recycled plastic of superior quality wherever permissible, Minus Degre, founded in 2020, is a homegrown brand challenging harmful production practices. Keeping in mind the aspect of sustainability and durability, they act as an incubation funnel where the plastic waste transforms into sustainable material. 

Through their recent campaign, #PlasticPeCharcha, they managed to raise awareness about the ills of plastic pollution and how our small actions can positively impact the environment. The campaign covered related topics like responsible consumption, conscious buying, sustainable development, and climate change.

Minus Degre is one of a kind brand in India that is slowly changing the narrative of plastic pollution by taking the first step towards a better future. Their items are ‘eco-designed’ without compromising the quality of the green products. Furthermore, once you use sustainable and eco-friendly products made from recyclable plastic, it ensures more positive changes around us. 

Find them here.

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