- HOMEGROWN WORLD
- #HGCREATORS
- #HGEXPLORE
- #HGVOICES
- #HGSHOP
- CAREERS
- ABOUT US
- CONTACT US
Women On Wealth is a women-focused investing and financial literacy platform co-founded by Priyanka Bhatia that works to shift women from passive saving and delegated financial dependence towards long-term ownership and wealth creation. Through initiatives like Money Gym, WOW Stocks, group investments, and WOW Township, the platform combines finance education, coaching, community, and real estate investing to address financial shame, exclusion from wealth conversations, and the lack of women’s participation in asset ownership, particularly around land and investing.
Priyanka Bhatia, the co-founder of Women On Wealth, started the platform after noticing a pattern she kept encountering around her — “women in India are extraordinarily good at earning and saving, but somewhere along the way, nobody ever taught them to own. Not own assets. Not own decisions. Not own their financial futures,” she notes. Salaries were often handed over to husbands, fathers, CAs, or financial advisors without much understanding of where the money was going or why. She remembers meeting accomplished women who felt embarrassed admitting they didn’t understand an SIP, a balance sheet, or investing basics.
From that emerged Women On Wealth, or WOW, a platform built around changing women’s relationship with money by helping them become financially independent through investing, financial literacy, and long-term asset creation. Through courses, investor communities, coaching programs, and initiatives like WOW Township, it combines practical finance education with conversations around confidence, money habits, and women’s relationship with wealth.
Priyanka says that since its conception, the vision of WOW has expanded significantly over time. “When we started, I thought education would be enough,” she shares. “But as I spent time with women across different cities, backgrounds, and life stages, I realised that knowledge alone doesn't move people. What moves people is community, accountability, and being in a room with other women who are also figuring it out together.” Over time, WOW evolved into a larger ecosystem built around learning, investing, coaching, and collective participation, while still holding on to the same central idea — helping women move from a place of doubt and dependence towards agency and ownership.
WOW today operates through multiple programs designed to help women move from passive learning into active financial participation. One of its core offerings, Money Gym, works as a structured transformation program covering everything from understanding one’s current financial reality to portfolio building, goal-setting, and long-term security planning. Priyanka describes it as more than a finance course because the process also includes mindset work, coaching, accountability, and implementation. Alongside this, WOW Stocks focuses on long-term equity investing through steady, business-oriented thinking instead of the constant churn of market predictions and trading culture. The platform also runs WOW Group Investments, where women collectively participate in investment opportunities through structured SPVs, governance systems, and legal frameworks that would otherwise remain inaccessible to individual investors. One of WOW’s largest projects so far, however, has been the WOW Township, which emerged from Priyanka’s observations around land and real estate ownership in India.
WOW Township was created to familiarise women with land as an asset — helping them understand corridor investing, infrastructure-led appreciation, project evaluation, and legal due diligence. Their first project in Bilaspur brought together around 30 women who collectively became landowners through a WOW SPV in a deal valued at roughly ₹4.5 crore. Their current Rudrapur project is structured as a RERA-applied township opportunity with a recurring investment model. At its largest scale, Priyanka says, the dream is a women-owned township. But even before that, the broader goal is creating an ownership culture where women begin seeing land, investing, and wealth creation as spaces they belong in.
Over the years, Priyanka says a few emotional and social patterns have repeated themselves consistently across cities, professions, and age groups. One of the most common is financial shame. Women often feel deeply embarrassed about not knowing enough about investing or finance, even though many of them were never taught these things in the first place. Priyanka describes this shame as an inherited one, because financial conversations in most households and schools often exclude women from the beginning.
The second is what she calls ‘delegated dependence’ — “a deeply conditioned belief that money decisions are someone else's job. A husband's. A father's. A brother's. A CA's. Women often tell me, "He handles all of that." And they say it not with resentment but with relief, as if being absolved of financial responsibility is a privilege,” she shares. “Helping women see that this is actually a form of vulnerability — not comfort — is one of our most important conversations.”
She also pushes back against the idea that women are naturally risk-averse investors. In her experience, women are rarely afraid of risk itself. What they fear is making an irreversible mistake, being taken advantage of, or appearing foolish in spaces that already make them feel excluded. Once women gain access to proper frameworks, financial education, and peer communities where other women are also making decisions openly, that fear begins to shift.
For women starting from scratch, Priyanka advises beginning with a reality check. “Before you buy a single mutual fund or attend a single webinar, sit down and look honestly at where you are — what you earn, what you own, what you owe, what you spend. Most people have never done this exercise clearly and without judgment. That moment of honest self-assessment is actually the most powerful first step, because it turns money from an abstract source of anxiety into a set of real, workable numbers,” she explains. Instead of trying to understand and master everything at once, implementation, even in small amounts, she says, builds more confidence than passive learning ever can.
Alongside technical knowledge, Priyanka repeatedly returns to a few mindset shifts she considers essential. One is moving from a saver identity towards an owner identity — seeing money as something that can be directed, grown, and built upon. She also places enormous importance on community, a principle WOW was built upon. “When a woman sees someone just like her — the same fears, same background, same starting point — making real financial decisions and building real ownership, something shifts,” she shares. “That's not motivation. That's permission. And sometimes, permission is all a woman needs.”
Follow Women On Wealth here.
