As India’s streetwear market expands, a younger audience is seeking out experimental labels that are utilising ingenious ways of producing conscious clothing. This is where homegrown brand Misnomer is carving a niche within the industry with clothes that encapsulate deconstructed silhouettes and futuristic hues while offering the wearer a sustainable alternative to mass-produced wardrobes.
The team is passionate about democratising the space of fashion that starts with not conforming to gender binaries or to the stale status quo. Stemming from the belief that the future of fashion is genderless, their vision is to create pieces that fit individualistic personalities that do not simply fit into the narrow definitions of society. Misnomer crafts iconic silhouettes that extend to all shapes, sizes and gender expressions, hence making it an inclusive space for all.
The brand is also driven by the motive of creating clothing that does not burden the planet for years to come. Instead produce products with intent and ensuring attention to detail around the finest sustainable materials that are selected to have the lowest impact on our environment. In order to reduce waste they ensure that any scrap materials generated in the making of the pieces is either upcycled for the upcoming collections or utilised in the packaging.
By combining timeless design with thoughtful construction, the brand creates pieces that you will reach for every season and even pass down to the next generation. They also use a number of other conscious materials like organic cotton and recycled polyester.
Misnomer is one of the very few brands that is truly living up to its sustainable ethos. Additionally, they are also fueling the spirit of the times with clothing that resonates with youth culture. The value-driven brand found at the intersection of gender inclusion & sustainability is crafting an alternate future that moves beyond the boundaries, one piece at a time.
Explore the collections here.
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