Shop Offline At These Homegrown Experiential Boutiques Across India

For those that love fashion, or simply love the act of just strolling through a store and examining random baubles and curios - there is nothing like a curated boutique store. While some of the best-curated stores were pop-ups (like the rechuu store in Kochi), there are many boutique stores around India that have been curated with intention and executed meticulously down to the last detail. From handloom-focused brands that are featured at 108 by Save The Loom in Kochi to the well-designed modular clothing store Doki Doki in Mumbai, Indian cities big and small have their own interesting boutiques to boast of. 

The following curated list features some of the most interesting boutiques across India that you should visit if you are in the vicinity:

Serendipity, Delhi

This travel-inspired concept store in Delhi is set in a restored Haveli and includes a lifestyle store with meticulously curated pieces and a rooftop cafe. Founded by home textile and furniture designer Kuldeep Kaur, the store features textiles, furniture and vintage curios from around the world. The tastefully curated store marries Indian textile and craftsmanship with contemporary design and creates a seamlessly designed experience for visitors. The beautifully curated store, set in the rustic area of Jonapur village in Chhatarpur was selected as one of the 50 most beautiful shops in the world by Veranda Magazine. 

Follow Serendipity here.

Jaipur Modern, Jaipur

Paying attention to even the finest detail, Jaipur Modern is a curated boutique in the heart of Jaipur that finds home in a restored 1940s bungalow. The carefully arranged boutique features the best of craft and design that the nation has to offer, to highlight the capabilities of the many karigars that have shaped Indian craft. The space is designed with the intent of seeming like a personal living space, with seemingly personal items, art, apparel and dining. The café with a mindful menu is global in flavour but local in execution, Jaipur Modern is also a great place for all-day dining and leisurely shopping. 

Follow Jaipur Modern here.

Doki Doki, Mumbai

Giving the featured products and the space equal due, Doki Doki is a boutique store in Mumbai that features up-and-coming designers, curated artworks and undiscovered lifestyle brands for the discerning shopper. Located in Ballard Estate in the Fort area of Mumbai, Doki Doki is a refurbished ice warehouse that has been made into a multidisciplinary retail space that seeks to highlight homegrown designers and creatives in a unique way. 

Follow Doki Doki here.

Cinnamon, Bangalore

Finding home in a beautiful colonial bungalow close to Ulsoor Lake, Cinnamon is a boutique that houses a quaint cafe as well. Curated mindfully by Radhika Poddar, the store features a myriad of leading Indian designers including 11.11 and Pero, among many others. Reinforcing the idea of marrying the vintage and the modern, the building has been meticulously restored to maintain its original structure and material. With little details in every corner, the multi-brand store houses homeware, tableware, curated decor and even art pieces. 

Follow Cinnamon here.

108 by Save The Loom, Kochi

Located just a walk away from the many landmarks of Fort Kochi, 108 by Save The Loom is housed in a restored Portuguese Villa and stands as a testament to handloom products. Initially launched as a pop-up in 2019, 108 is a multi-brand store that features some of the best sustainable brands and ventures in the nation, which now has a permanent address. Featuring brands like Antar Agni, Pero, Naushad Ali, Suket Dhir and more, the multibrand store is the brainchild of Ramesh Menon and Alpi Boylla, the founders of non-profit Save The Loom. 

Follow 108 by Save The Loom here.

Amethyst, Chennai

Located in Royapettah in Chennai, Amethyst is an experiential venture that houses the Wild Garden café, Bloom the Flower shop, and a fashion and lifestyle concept store and frequently hosts events. As a dynamic space, the brand promotes the idea of discovery as visitors move through the ‘Worlds Within’ of their store. Hosting and curating a selection of Indian designers across the spectrum of clothes, jewellery, accessories as well as the house decor, Amethyst is home the place to go if you’re looking for the latest in lifestyle. 

Follow Amethyst here.

Chintz, Pondicherry

While many know about the culinary marvel of the Coromandel Cafe in Pondicherry, they are not aware of the little boutique that has been curated on the first floor of the Maison Rose Bungalow. The cafe and boutique are founded by the same team behind Amethyst Chennai. Featuring select designers from across India who match their approach towards lifestyle, the Chintz boutique in Pondicherry is a hidden treasure that many only chance upon. The store includes clothing, fine and costume jewellery, fashion accessories, as well as decor, tableware and home accents. 

Follow Chintz here.

Paper Boat Collective, Goa and Bangalore

A homegrown venture concept store that began in Goa, Paper Boat Collective is a concept store that curates and features Indian designers that are creating organic, simple products. With the concept of slow living at the heart of it, Paper Boat Collective was founded by Bhagyashree Patwardhan who wanted to create a space that highlighted products made out of love for the process of creativity. The brand works closely with a community of artists and creatives to feature pieces that are cycled out seasonally, to ensure a free flow through the stores to ensure continuous change and ensure new experiences on every visit. 

You can follow Paper Boat Collective here. \

Tula, Kolkata

Honing in on the timeless beauty and the love for old things that is a defining feature of Kolkata, Tula is a concept store that is housed in a century-old Bengali baadi, or bungalow. With over 1000 sq. ft that is divided into four rooms, Tula offers a myriad of brands and lifestyle products to choose from. From perfumes and beauty brands like Gunam to handcrafted slow fashion brands like House Of Idar, Tula offers products for the everyday, that goes beyond the ordinary. The brand however focuses most importantly on their handmade home decor products that are handmade in small batches and emphasises Indian craftsmanship. 

You can follow Tula here.

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