This Diwali, Explore 6 Unique, Diverse, & Inclusive Homegrown Indian Wear Brands

This Diwali, Explore 6 Unique, Diverse, & Inclusive Homegrown Indian Wear Brands
L: Diaries of Nomad R: Label Ankita Jain

Whether you’re someone who goes all out for Diwali with parties galore, or have small intimate events at home where you gorge on sweets and take afternoon naps, Diwali is certainly a time of celebration. From casual cotton kurta sets to glam-stitched sarees, it’s the best time to shop for Festive wear, as most brands go all out to create unique collections in the lead-up to the festival.

After scouring through the many Indian brands that have created unique festive collections this season, we whittled our list of Homegrown list of Indian wear brands for Diwali 2023, down to the brands below: 

I. Maku Kameez by Maku Textiles

Maku Textiles as a brand is known for its love and experiments with the slow fashion of handloom and for using organic textiles that are created by traditional hand-weaving techniques. Putting textiles at the forefront of their design practice, Maku has created an extension of their collection with Maku Kameez. This festive collection includes jewel-toned designs featuring fine mulberry silk or pieces constructed in handspun cotton or linen. From peasant dresses and sarees to Salwar sets and blouses, the collection features limited but elegant pieces that highlight the beauty of fine Indian textile craft. 

Shop the collection here.

II. Angrakhaa Indian

A brand that is known for its inclusivity and comfort, Angrakhaa is a women-led brand that puts the customer in focus. From leveraging UGC to appeal to a wider audience to creating pieces that are convenient and stylish for all body types, they have found success through their approach to design and marketing. They recently launched their dedicated Indian collection that features flowy sarees to fun coord sets in Indian prints and even embellished salwar suits and lehengas for dressier functions. What especially sets the brand apart is the fact that for all the designs, they offer sizing up to 5XL which is still a rarity, especially among ready-to-wear brands in India. 

Shop the collection here.

III. Label Pritika Vora

For those seeking to go all out for Diwali, Label Pritika Vora is a great option. This homegrown mid-luxury brand is based out of Mumbai and is reinventing traditional Indian ethnic wear with modern silhouettes and unique embellishments and embroidery. Their latest collection which was revealed in August titled Khwab is still very relevant to the current festive trends. It features a collection of sarees that are reinvented for the modern, young customer - from pre-draped silhouettes and dhoti pants to those with ruffles and structured blouses in colours that range from pastel pinks and periwinkle to midnight blue and forest green. 

Shop their collection here. 

IV. Aarke by Ritu Kumar

Featuring a more affordable price point for her young customers, Aarke is a brand by the legendary designer Ritu Kumar. The festive edits from this label draw from the designer's evergreen love for Indian prints and textiles but with simpler silhouettes, and feature pieces that can easily be elevated for a bigger occasion. From simply embroidered short kurtis to more elaborate suit sets and sarees, the pieces from Aarke are a great investment for the festive season, especially if you’re looking for attire that holds the potential to be dressed up or down. 

Shop their festive collection here.

 V. Diaries of Nomad

If you’re someone who loves to channel your inner Madhubala whenever you dress up for the festive season, Diaries of Nomad is the perfect brand for you. A label that is bohemian at heart, Nomad creates vintage-inspired jewellery and slow-made fashion that can transport one to a long time ago; think of full skirts or flowy ghararas with scalloped edges, hemmed with Gota patti, or Gonda style Ghagra blouse sets. Working with weavers, artisans, flower makers, tailors, dyers and varying niche artists, they have built an ecosystem that preserves and highlights Indian craft and textile heritage. 

Shop their whole collection here. 

VI. Label Ankita Jain

A bootstrapped brand that began in 2019 and eventually went full scale in 2021, Label Ankita Jain has a mixture of different womenswear attire that ranges from swimwear to sexy modern Indian wear that blurs the line between Indian ethnic wear and western formal wear. Featuring sleek lines, structured drapes, all in elegant hues like black, white, nude and cherry red, the ethnic collection is great for those who are attending a black-tie event or simply want to evoke that avant garde energy at their next Diwali party. 

Explore their collection here.

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