Whether we can credit it to the demands of a fast-paced life, the trend of infusing wellness at the intersection of many products, or simply a symptom of our generation's love for multi-purpose products; there is a growing trend of beauty products that are blurring the line between makeup and skincare. The following are products from homegrown brands that are infused with skincare essentials, while also being effective makeup products.
Type is a modern brand whose defining USP is infusing skin-essential ingredients into their makeup and answering common skincare and makeup woes in one go. While they have everything from foundations suited for ageing skin to liquid lipsticks for pigmented lips in their repertoire, their Over Dew Plumping Primer is one that has garnered attention and love. The deeply hydrating cream-like formula of the primer is designed to make one’s skin the perfect canvas for makeup, while also addressing the common issues of dryness owing to the blend of tripeptides and squalenes in the product.
Get your Over Dew Primer here.
The first of its kind from a Homegrown Beauty brand, La Mior’s Encapsulated Foundation has a lightweight, gel-like texture, but with a buildable finish. The skincare and makeup hybrid is infused with ingredients that include Noni which builds collagen, ceramides that visibly plump up the skin and cloudberry that brightens your complexion. Promising a ‘skin-like’ finish, the foundation is a clean, vegan product that promises hydration and glow while improving skin tone.
Get your Glow Bust Encapsulated Foundationhere.
A hydrating blush and bronzer palette, the Glow Bot from Flossy is perhaps more makeup than skincare. But infused with ingredients like coconut, moringa, castor seed and argan oil to lock in moisture, it is a product that is great for skin that needs some extra love. Buildable and light, but with a luxe finish, the Glow Bot is a versatile makeup product. But the addition of Peach Fruit Oil, Rosemary Flower Oil and Jasmine Flower Water into its formulation, is what has carved out this double-duty blush and bronzer duo’s place among homegrown skincare makeup hybrids to look out for.
Get your Flossy Cosmetics Glow Bot here.
The highlighter is a product that has become a staple in modern times. A bit of sheer shimmer at the high points of the face can effectively mimic the most healthy glow, even on the day you feel your most drab. The asa Beauty Crème highlighter is a product that not only offers the shimmer and sheen of a highlighter but also nourishes the skin. Crafted in hues that are flattering to Indian skin tones and impart a sunkissed glow, the product is infused with ingredients that range from Shea Butter to Jojoba Oil, with all the ingredients being 99% nature-derived.
Get your asa Beauty Creme Highlighter here.
Growing up in India, it was no new knowledge to me that the Kajal or Kohl goes far beyond the looks. Ruby’s Organics Smoked Kohl Pencil reclaims the soothing and nourishing aspects of the kohl, while also being a gentle, blendable makeup for your everyday. The infusion of almond and castor oil that are both known to encourage the growth of healthy lashes, and the gentle nature of Jojoba Oil that makes it non-irritating makes this simple Kohl Pencil that is a beat apart from the rest. The use of pigments that have been acquired from natural methods, especially the vegetable carbon black also makes this product befitting for this list.
Get your Ruby’s Organic Smoked Kohl Pencil here.
Soap brows and thicker lashes have been back in style for a while now, and many of us have said thankful goodbyes to tweezers and threading. But if you’re someone with unruly but sparse eyebrows or lashes, the Earth Rhythm Eyelash and Brow Growth Serum is a great product. The clear serum will keep your lashes neat while you go about your day while also aiding in its growth. The clear gel formula is deceptively skincare-infused - from Larix Europaea Wood that provides nourishment for hair growth, to Redensyl that acts as “a hair growth galvanizer by reactivating hair follicles stem cells and dermal papilla fibroblasts”, according to the brand.
Get your Earth Rhythm Lash Brow Growth Serum here.
A lip tint that goes on light, but leaves a beautiful pink tint that suits most Indian skin tones, Gulabo from IBaeuty is a new launch that the brand calls 50% skincare and 50% makeup. Enriched with ingredients that encourage collagen production, it is also infused with acai oil that provides antioxidants that help balance the skin tone and elasticity. With the addition of carrot seed and chamomile oils, Gulabo is a lip tint that packs a punch and is layerable, if you're looking for a quick swipe of color on your lips.
Get your IBaeuty Gulabo here.
While they had released their Gloss in a different packaging and formula earlier, FAE Beauty recently released their Peptide Glaws Gloss. The shiny formula that nourishes and conditions the lips is designed to make you look like you have a fuller pout. Formulated with ingredients like Argireline it offers anti-wrinkle and smoothening effects, to those like Passionfruit Oil Extract with Vitamin C and Flavanoids that appease oxidative stress, the continued use of the Glaws is meant to even out your lip tone and promote a healthy skin barrier.
Get your FAE GLAWS Gloss here.
A single product that can act as different products, the Huesicle from Sommer Beauty is multipurpose to a new degree. The clean, vegan beauty brand only offers this singular product but in three different shades to suit different skin tones and sensibilities. Infused with skin-boosting ingredients like Gotu Kola, Squalene and Niacinamide, the Sommer Beauty Huesicle is a multipurpose product that blurs the line in more ways than one.
Buy Your Sommer Beauty Huesicle here.
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